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Module 1: Fundamental Basis & Module 2: Monetization
In the 1st Module you get to establish the fundamental basis: pick the right type for your show, clarify your intention and the "elevator pitch", pick the right target demographic, appropriate show format, learn about segmentation and integrated advertising.
The 2nd Module will introduce you to the world of monetization: designing your sponsorship offers, pricing them correctly, establishing a sales tactic, learning how to pick the "right sponsors" and close the deal.
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Module 3: Creating Demand & Module 4: Staying Consistent
The 3rd Module will teach you how to establish your marketing strategy and develop a blueprint that will organically create demand for your content. The goal here is to grow your fanbase and convert it into your viewership.
The 4th Module will teach you how to stay consistent. You will learn the tips and tricks of the most experienced showrunners, create your winning game-plan, contingency strategy and your tactic to stay flexible and adapt to the changes in the market.
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BONUS Module 5: Confidence Boost
You are the heart and soul of your creative business. Therefore, it is essential to be mentally strong. Your confidence is what partners and sponsors see before they even get to interact with you. Your state of mind is what will either make or break the deal.
You can use this module as your very best friend or a personal advisor as it teaches you the techniques behind a winning mindset and covers an extensive list of uncomfortable questions you will be able to answer with ease.